by Colin Cooper | Nov 18, 2020 | Human Behaviour, Marketing
Hard selling is very common when marketing online. We do everything we can to drive traffic and conversions including aggressive targeting. But did you know that there is a gentler approach called Nudge Marketing? Let’s learn all about it. What Is Nudge Marketing?...
by Colin Cooper | Oct 20, 2020 | Marketing, Social Media, Strategies, Technology
Social media are now being widely used to promote businesses and services. If you are struggling to see the benefits of social media marketing, then keep on reading. Social Media Marketing 97% of marketers are now using social media to promote their business and...
by Colin Cooper | Sep 20, 2020 | Marketing, Online Business, Strategies
Retargeting is all the rage right now, especially since so many ad platforms make it possible. But a lot of people scratch their heads and ask, “Just what is retargeting, anyway? You can get the answer to that question and how retargeting benefits you by checking out...
by Colin Cooper | Aug 22, 2020 | Business Planning, Marketing, Strategies
“New Normal” Marketing and Business Strategy ….how to avoid a new dangerous trend called TIAS A dangerous new trend is appearing in businesses and could be happening in yours right now. This new trend has a name “Try It And See (TIAS)” Meaning: We are not sure what is...
by Colin Cooper | Mar 17, 2020 | Marketing, Your Success
As a business owner, you may be wondering to yourself, “Why bother with sending emails when I can keep in touch with my audience through social media? My business has thousands of followers and fans on Facebook, Twitter, and Instagram.” While that is commendable that...
by Colin Cooper | Mar 3, 2020 | Marketing, Strategies
As a business owner, there is something thrilling about marketing your business and getting the word out about your product, or service. However, no matter how confident we are about the product or service that we are providing, there are elements of marketing that...
