by Colin Cooper | Aug 22, 2020 | Business Planning, Marketing, Strategies
“New Normal” Marketing and Business Strategy ….how to avoid a new dangerous trend called TIAS A dangerous new trend is appearing in businesses and could be happening in yours right now. This new trend has a name “Try It And See (TIAS)” Meaning: We are not sure what is...
by Colin Cooper | Jan 23, 2020 | Business Planning, Strategies
Converting Clicks into Sales Pay per click advertising is one of the most affordable forms of online advertising. At its core, it’s all about generating leads and potential customers that will hopefully turn into buyers once they find out you have the product or...
by Colin Cooper | Jan 20, 2020 | Business Planning, Strategies
Have you been looking for a way to quickly increase brand awareness, traffic and profits for your website? Pay-per-click (PPC) search engines can give you instant traffic and allow you to test new business models in real-time. PPC advertising has so many benefits for...
by Colin Cooper | Jan 3, 2020 | Business Planning, Marketing, Strategies, Your Success
We’ve been told (and told and told) for years that “the money is in the list” and that “your mailing list is your biggest business asset.” But if your list numbers are hovering in the low four-figures—or fewer—with no sign of growth on the horizon, such advice can...
by Colin Cooper | Nov 3, 2019 | Business Planning, Strategies
You can’t read anything about marketing these days without reading about engaging your customers. But what does that really mean? Engaging means capturing someone’s attention – connecting – and having a conversation. Not easy to do on the internet, particularly when...
by Colin Cooper | Apr 7, 2018 | Business Planning, Strategies
The first rule of creating products, a new service offering, or of planning events is to understand your audience. This is true no matter what business or market you are in. You must be connected with the pulse of your audience to know in advance whether or not they...
