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Emotional Equilibrium

Emotional Equilibrium

Gain Control of Emotions For Life Success Introduction Do you consider yourself as an emotional person? Do your emotions often get the best of you, controlling your life to the point that you no longer have any idea where you are actually going? Are your emotions the...

Why EI Is More Important Than IQ

Why EI Is More Important Than IQ

A growing body of evidence suggests that a quality we've overlooked may be more important than we realise. This quality is emotional intelligence and many today believe it's more important for business success than IQ. IQ v. EQ We all know about IQ. IQ stands for...

Is Facebook Your Drug Dealer?

Is Facebook Your Drug Dealer?

Disclaimer: This post is purely informational. I am not against social media at all. I believe it’s connected the world, given opportunity to many and done a lot of good to bring certain issues to light and understanding worldwide. I believe Social Media should be...

Why Blogging Should Be Part of Your Marketing Plan

Why Blogging Should Be Part of Your Marketing Plan

Marketing plans come in all shapes and sizes. The right marketing plan for your business depends on many different factors. But one thing all businesses have in common is that they can benefit a great deal from blogging.

Blogging is a tactic used in content marketing. When you write a blog, you publish a steady stream of fresh content. This content draws traffic to your site and earns new readers, while also building a relationship with the readers you have.

Blogging Is Simple but Effective
Many small businesses don’t want to blog because it’s ‘writing’ and you’re not a ‘writer.’ But blogging is extremely simple. This is why it makes a perfect element in an online marketing plan.

Blog posts can be as short as 300 words or even less. They can include videos and images. Each post can cover one simple topic and the writing doesn’t have to be magazine-grade. Write in a conversational tone like you’re talking to a friend and proofread so that there aren’t any grammar or spelling mistakes.

The way to blog headache-free is to set aside a little time each week to write and post. Carve out an hour or so to write something and post it. If you have a team member who can write well, delegate the task to them.

How to Get Ideas
The other trouble many people have when they start blogging is where to get ideas. Here are some simple places to get ideas for your blog posts:

Answer questions customers often ask
Teach readers how to do something simple step by step
Discuss news, current events or hot topics on other blogs
Answer questions from forums, Q&A sites like Yahoo Answers, social media or blog comments
Start by looking at popular keywords and write blog posts around them.
Keep an idea file. Spend some time brainstorming topics at first and then add to it whenever you get an idea. Whenever you need an idea, refer to this file and start writing.

Working a Blog into Your Marketing Plan
Decide what topics your blog will cover and at what frequency you’ll write and post. If you add a blog to your website, you’ll boost your site’s SEO and give visitors more to do there. You can also use your blog’s analytics and its reader comments to learn more about your target market and its tastes.

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