by Colin Cooper | Nov 18, 2020 | Human Behaviour, Marketing
Hard selling is very common when marketing online. We do everything we can to drive traffic and conversions including aggressive targeting. But did you know that there is a gentler approach called Nudge Marketing? Let’s learn all about it. What Is Nudge Marketing?...
by Colin Cooper | Oct 20, 2020 | Marketing, Social Media, Strategies, Technology
Social media are now being widely used to promote businesses and services. If you are struggling to see the benefits of social media marketing, then keep on reading. Social Media Marketing 97% of marketers are now using social media to promote their business and...
by Colin Cooper | Oct 7, 2020 | Behavioural Science
Artificial intelligence has become a life-changing technological advancement ever since it was discovered. Learn about what it means, how it benefits us and how you can implement it in your organisation. What Is Artificial Intelligence? “Can machines...
by Colin Cooper | Sep 20, 2020 | Marketing, Online Business, Strategies
Retargeting is all the rage right now, especially since so many ad platforms make it possible. But a lot of people scratch their heads and ask, “Just what is retargeting, anyway? You can get the answer to that question and how retargeting benefits you by checking out...
by Colin Cooper | Aug 22, 2020 | Business Planning, Marketing, Strategies
“New Normal” Marketing and Business Strategy ….how to avoid a new dangerous trend called TIAS A dangerous new trend is appearing in businesses and could be happening in yours right now. This new trend has a name “Try It And See (TIAS)” Meaning: We are not sure what is...
