by Colin Cooper | May 29, 2020 | Behavioural Science, Funnels, Human Behaviour, Sales Lead
…Get the unfair advantage on your competitors and customers In this article, I am going to walk through the motivational model in more detail and how you can apply its marketing methods in your business. A quick recap on the Motivational Model, it’s broken up into...
by Colin Cooper | May 22, 2020 | Behavioural Science, Funnels, Human Behaviour, Sales Lead
…Get the unfair advantage on your competitors and customers In Part 1 I walked you through the changes in marketing and customer behaviours. This hopefully has provided you with some context on how we now search the internet and how human behaviour has changed,...
by Colin Cooper | May 7, 2020 | Behavioural Science, Funnels, Human Behaviour, Sales Lead, Strategies
…Get the unfair advantage on your competitors and customers You might be thinking fantastic I can use these techniques to trick my customer into buying my product or service…. You are wrong and its time to stop reading any further and go and buy one of those...
by Colin Cooper | Apr 20, 2020 | Marketing, Online Business, Strategies
Retargeting is all the rage right now, especially since so many ad platforms make it possible. But a lot of people scratch their heads and ask, “Just what is retargeting, anyway? You can get the answer to that question and how retargeting benefits you by checking out...
by Colin Cooper | Apr 2, 2020 | Conversions, Copywriting 101, Online Business, Strategies
Learning the art of copywriting and persuasion is one of the best things you can do to boost your sales, subscribers, and revenue. That’s why I’ve created a list of 30 red-hot copywriting tips for you across main topics such as: • Using effective Call to Action tips •...
